[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.lomi.sk\/podnikanie-za-michelin-hviezdami\/#Article","mainEntityOfPage":"https:\/\/www.lomi.sk\/podnikanie-za-michelin-hviezdami\/","headline":"Podnikanie za Michelin hviezdami","name":"Podnikanie za Michelin hviezdami","description":"Prij\u00edmanie hviezdy je nielen priemyseln\u00fdm ocenen\u00edm – m\u00f4\u017ee to by\u0165 aj pre podnik. Neskor\u00fd Jo\u00ebl Robuchon, najzn\u00e1mej\u0161\u00ed \u0161\u00e9fkuch\u00e1r Michelin na svete, tvrdil, \u017ee hviezdy s\u00fa finan\u010dne transformuj\u00face. „S jednou hviezdou Michelin z\u00edskate asi o 20% viac obchodu.“ Dve hviezdy, o 40% viac obchodov a tri hviezdy, budete robi\u0165 asi o 100% viac obchodu, „povedal minul\u00fd […]","datePublished":"2025-03-02","dateModified":"2025-03-02","author":{"@type":"Person","@id":"https:\/\/www.lomi.sk\/author\/#Person","name":"lomi.sk\n","url":"https:\/\/www.lomi.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/e7b590144558ebad68292226b8af0772e2d53ba82fa105c348ae9b5254e51a11?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e7b590144558ebad68292226b8af0772e2d53ba82fa105c348ae9b5254e51a11?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"lomi.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.lomi.sk\/wp-content\/uploads\/img_a292082_w2037_t1539620464.jpg","url":"https:\/\/www.lomi.sk\/wp-content\/uploads\/img_a292082_w2037_t1539620464.jpg","height":0,"width":0},"url":"https:\/\/www.lomi.sk\/podnikanie-za-michelin-hviezdami\/","about":["Business"],"wordCount":490,"articleBody":"Prij\u00edmanie hviezdy je nielen priemyseln\u00fdm ocenen\u00edm – m\u00f4\u017ee to by\u0165 aj pre podnik. Neskor\u00fd Jo\u00ebl Robuchon, najzn\u00e1mej\u0161\u00ed \u0161\u00e9fkuch\u00e1r Michelin na svete, tvrdil, \u017ee hviezdy s\u00fa finan\u010dne transformuj\u00face.„S jednou hviezdou Michelin z\u00edskate asi o 20% viac obchodu.“ Dve hviezdy, o 40% viac obchodov a tri hviezdy, budete robi\u0165 asi o 100% viac obchodu, „povedal minul\u00fd rok v \u010dasopise Food & Wine.Ale pod\u013ea zakladate\u013eov spolo\u010dnosti Ellory vo v\u00fdchodnom Lond\u00fdne bol ich pr\u00edrastok na z\u00edskanie prvej hviezdy e\u0161te vy\u0161\u0161\u00ed.„Obchod sa zv\u00fd\u0161il o viac ako tretinu,“ hovor\u00ed Ed Thaw, ktor\u00fd z\u00edskal ocenenie len 11 mesiacov po otvoren\u00ed.A napriek tomu, v dokumente o tom, ako \u0165a\u017ek\u00e9 m\u00f4\u017ee by\u0165 re\u0161taur\u00e1cia priemyslu, Ellory sa uzavrel po dvoch a pol rokoch – napriek tomu, \u017ee o rok nesk\u00f4r zachoval hviezdu.Re\u0161taur\u00e1cia dosiahla zisk len za tri mesiace – a to boli „n\u00e1hodn\u00e9“ mesiace. Ed hovor\u00ed, \u017ee nesta\u010d\u00ed len na to, aby ste sl\u00fa\u017eili skvel\u00e9 jedlo, ale aj miesto. „[V spolo\u010dnosti Ellory] sme boli oproti drogovej rehabilita\u010dnej centr\u00e1 a kaviarni. S obchodn\u00fdm partnerom Jackom Lewensom teraz zalo\u017eil spolo\u010dnos\u0165 Leroy v Shoreditch.Trik, hovor\u00ed, je zosta\u0165 vern\u00fd tomu, \u010do sa v\u00e1m p\u00e1\u010di, sk\u00f4r ako snaha o uznanie. Nejde o to, aby ste dostali mal\u00fd prst a vysvetlili jedlo. Mo\u017eno, \u017ee podporil Edov pr\u00edstup, z\u00edskala Leroy svoju vlastn\u00fa hviezdu na 2019 oceneniach.„Nemeni\u0165“Gordon Ramsay, dr\u017eite\u013e troch hviezd za svoju vlastn\u00fa re\u0161taur\u00e1ciu v Chelsea, vyznamenal 2019 ocenen\u00ed na \u00fazko choreografickom obrade v BFI Imax v Lond\u00fdne – a s nimi aj jeho najvy\u0161\u0161ia rada.„Nezmen\u00ed sa, neza\u010d\u00ednajte svoje ceny.“ Jeden prv\u00fd prij\u00edmaj\u00faci hviezda, Paul Foster, s\u00fahlas\u00ed.Vlastn\u00edk soli v meste Stratford-upon-Avon, Paul hovor\u00ed, \u017ee d\u00fafa, \u017ee cena „z\u00edska viac z\u00e1kazn\u00edkov cez dvere“ – ale \u017ee „nebude ni\u010d meni\u0165“ o re\u0161taur\u00e1cii.So\u013e m\u00e1 nezvy\u010dajn\u00e9 za\u010diatky pre re\u0161taur\u00e1ciu – v\u010faka kampani na Kickstarter sa dostala do zeme. „Chcel som ovl\u00e1da\u0165 podiel, preto\u017ee mysl\u00edm, \u017ee investori nie s\u00fa v\u017edy tou najlep\u0161ou cestou,“ vysvet\u013euje Paul.A to fungovalo. Ke\u010f skon\u010dil svoju pr\u00e1cu, zv\u00fd\u0161il o nie\u010do viac ako 100 000 libier. So\u013e bola riadne nastaven\u00e1.Vysvet\u013euje, \u017ee jednoducho „povedal pravdu“ o tom, \u010do chcel robi\u0165, hovor\u00ed, \u017ee „britsk\u00e1 verejnos\u0165 miluje toho, kto je v podan\u00ed v pr\u00edbehu“.Spolupracuj\u00faci \u0161\u00e9fkuch\u00e1r Tom Parker tr\u00e9noval v spolo\u010dnosti Michelin-hviezda Northcote, pred zalo\u017een\u00edm obchodu v bl\u00edzkosti domova v The White Swan v Burnley. Za rok 2019 dostal prv\u00fa hviezdu.Je presved\u010den\u00fd, \u017ee po jeho z\u00edskan\u00ed sa ni\u010d nezmen\u00ed o svojej re\u0161taur\u00e1cii. „Na\u0161e ceny sme z minul\u00e9ho t\u00fd\u017ed\u0148a zv\u00fd\u0161ili z 28 libier na 32 libier na tri kurzy, nem\u00f4\u017eeme ich u\u017e da\u0165 viac.“                                                                                                                                                                                                                                                                                                                                                                                        3.2\/5 - (4 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Podnikanie za Michelin hviezdami","item":"https:\/\/www.lomi.sk\/podnikanie-za-michelin-hviezdami\/#breadcrumbitem"}]}]