[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.lomi.sk\/reklama-na-webe\/#Article","mainEntityOfPage":"https:\/\/www.lomi.sk\/reklama-na-webe\/","headline":"Reklama na webe","name":"Reklama na webe","description":"Reklama ako n\u00e1stroj propag\u00e1cie na podporu predaja vybran\u00fdch v\u00fdrobkov, produktov a\u00a0slu\u017eieb je aj bez webu v\u0161eobecne zn\u00e1my a\u00a0roz\u0161\u00edren\u00fd pojem. Jej \u00falohu sme mohli vidie\u0165 predov\u0161etk\u00fdm na telev\u00edznych obrazovk\u00e1ch a\u00a0v\u00a0tla\u010dov\u00fdch periodik\u00e1ch. Be\u017en\u00e9mu \u010dloveku viackr\u00e1t aj mohla vadi\u0165, ke\u010f jej bolo prive\u013ea, bola neprimerane vtierav\u00e1 alebo ke\u010f kazila z\u00e1\u017eitok z\u00a0pr\u00e1ve pozeran\u00e9ho filmu. T\u00fdm p\u00e1dom sa stala ka\u017edodennou […]","datePublished":"2025-02-27","dateModified":"2023-04-25","author":{"@type":"Person","@id":"https:\/\/www.lomi.sk\/author\/#Person","name":"lomi.sk\n","url":"https:\/\/www.lomi.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/e7b590144558ebad68292226b8af0772e2d53ba82fa105c348ae9b5254e51a11?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e7b590144558ebad68292226b8af0772e2d53ba82fa105c348ae9b5254e51a11?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"lomi.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.lomi.sk\/wp-content\/uploads\/img_a280398_w2037_t1493433579.jpg","url":"https:\/\/www.lomi.sk\/wp-content\/uploads\/img_a280398_w2037_t1493433579.jpg","height":0,"width":0},"url":"https:\/\/www.lomi.sk\/reklama-na-webe\/","about":["Www"],"wordCount":389,"articleBody":"Reklama ako n\u00e1stroj propag\u00e1cie na podporu predaja vybran\u00fdch v\u00fdrobkov, produktov a\u00a0slu\u017eieb je aj bez webu v\u0161eobecne zn\u00e1my a\u00a0roz\u0161\u00edren\u00fd pojem. Jej \u00falohu sme mohli vidie\u0165 predov\u0161etk\u00fdm na telev\u00edznych obrazovk\u00e1ch a\u00a0v\u00a0tla\u010dov\u00fdch periodik\u00e1ch. Be\u017en\u00e9mu \u010dloveku viackr\u00e1t aj mohla vadi\u0165, ke\u010f jej bolo prive\u013ea, bola neprimerane vtierav\u00e1 alebo ke\u010f kazila z\u00e1\u017eitok z\u00a0pr\u00e1ve pozeran\u00e9ho filmu.T\u00fdm p\u00e1dom sa stala ka\u017edodennou s\u00fa\u010das\u0165ou na\u0161ich \u017eivotov, preto\u017ee aj ke\u010f vyjdeme na ulicu, takisto n\u00e1s zaplav\u00ed mno\u017estvo propag\u00e1cie na billboardoch, plag\u00e1toch a\u00a0let\u00e1koch. S\u00a0reklamou sa toti\u017e naozaj stret\u00e1vame doslova na ka\u017edom kroku.Je zrejm\u00e9, \u017ee po roz\u0161\u00edren\u00ed internetu nemohla reklama ch\u00fdba\u0165 aj na po\u010detn\u00fdch webov\u00fdch str\u00e1nkach, ktor\u00e9 pon\u00fakaj\u00fa nov\u00e9 dimenzie a\u00a0cesty na jej roz\u0161\u00edrenie. D\u00e1 sa poveda\u0165, \u017ee v\u00e4\u010d\u0161ina str\u00e1nok, niekde naboku, obsahuje odkazy na reklamn\u00e9 materi\u00e1ly. Takisto ako pri be\u017enej reklame, tak aj na webe mnohokr\u00e1t p\u00f4sobia tieto odkazy na n\u00e1s ru\u0161ivo a\u00a0najrad\u0161ej by sme ich tam nevideli. Podvedomie v\u0161ak pracuje intenz\u00edvne aj tu a tieto reklamy n\u00e1s nepriamym sp\u00f4sobom ovplyv\u0148uj\u00fa a\u00a0mnohokr\u00e1t k\u00fapime pr\u00e1ve tie produkty, ktor\u00e9 n\u00e1m v\u00a0tejto internetovej reklame \u201eliezli na nervy\u201c.Je v\u0161ak potrebn\u00e9 podotkn\u00fa\u0165, \u017ee webov\u00e1 reklama je \u010dastokr\u00e1t v\u00fdhodn\u00e1 aj pre samotn\u00fdch prev\u00e1dzkovate\u013eov webov\u00fdch str\u00e1nok, ktor\u00ed z\u00a0nej finan\u010dne profituj\u00fa, \u010di u\u017e za priamy poplatok alebo za poplatok pod\u013ea po\u010dtu kliknut\u00ed na dan\u00fa reklamu. Mnohokr\u00e1t tento zisk zo zobrazovania reklamy na vlastnom webe dok\u00e1\u017ee pokry\u0165 n\u00e1klady na samotn\u00fa prev\u00e1dzku konkr\u00e9tnej webovej str\u00e1nky. Na druhej strane to v\u0161ak m\u00f4\u017ee ma\u0165 aj svoje nev\u00fdhody, ke\u010f pr\u00e1ve reklama m\u00f4\u017ee odl\u00e1ka\u0165 potencion\u00e1lnych n\u00e1v\u0161tevn\u00edkov webovej str\u00e1nky, preto\u017ee nar\u00fa\u0161a jej \u010dist\u00fd vzh\u013ead a\u00a0m\u00f4\u017ee zabera\u0165 ve\u013ea priestoru na zobrazovanej ploche.Av\u0161ak napriek tomu je v\u00a0dne\u0161nej dobe v\u00fdznam reklamy na webe nespochybnite\u013enou a\u00a0ka\u017edodennou realitou, ktor\u00e1 sa n\u00e1s dot\u00fdka aj vo virtu\u00e1lnom prostred\u00ed.                                                                                                                                                                                                                                                                                                                                                                                        3.7\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Reklama na webe","item":"https:\/\/www.lomi.sk\/reklama-na-webe\/#breadcrumbitem"}]}]